Major modernization projects are becoming more commonplace in the bowling entertainment industry, and in the opinion of proprietors like Sarah Purdy of Ten Pin Alley, these projects are not only becoming more popular but also necessary.
"Our building was 60 years old, and the mechanicals needed to be upgraded. Our market conditions supported an expansion. We were getting to the point where we were turning events away due to the lack of space, and we wanted to provide a scratch kitchen, which meant more equipment and more square footage." Sarah Purdy
For the team at Ten Pin Alley, their modernization was a key component to their growth strategy and customer retention program. How is your business evolving?